National Western Capital Campaign

Funding the growth of an historic institution. The National Western Stock Show Association created a capital campaign to raise money to build an all-new and improved complex for housing not only the National Stock Show but countless other events to come. Four Sparrow created a mark and helped to establish a brand presence for a campaign that has as of January 2023 reached a $100 million dollar goal.

We also worked to create a multitude of pieces and promotions to connect with current and potential donors, and promote annual events. These include: 

  • Information packets aimed at giving potential donors succinct details about naming opportunities and encouraging them to sing on to a historic endeavor.

  • A theme and collection of emails, infographics, and posters for a virtual stock show during the lockdowns.

  • Email newsletters, invitations, and other personalized communications.

  • Booth design and signage for annual stock shows.

identity design & art direction • brand development • print collateral design • communication design • signage • experience design

Honoring the Legacy Building the Future logo
Stock show campaign print ad
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