National Flooring Equipment

Machines that tear up flooring have quite a few specifications and don’t have the sexy lines of a high-end car. We worked with marketing and National Flooring Equipment to create a clean and fresh brand for this hard-working company.

We started with the product catalogs and sales sheets, creating easy to digest pieces that had an elevated image and unique personality. Next followed both print and digital advertising, working to set the company apart from the competition at national trade shows with a little cheek and a lot of visual impact.

They also needed an extensive digital catalog that was easy for potential customers to use to evaluate and compare their products. We created a modular, tile-based approach for the machines with detailed product spec pages and plenty of advertising and promotions.

Agency-contracted:
print collateral design & art direction • print production and management • visual design • user interface design • brand development • print and display advertising • trade show design