Vail Resorts F&B

We were hired to help Vail Resorts Food & Beverage build brand consistency for both the department and their resort dining company-wide. First, we created a mark for F&B to be used internally, along with refining a brand palette and icon set for toolkits and documentation.

Next, we built out a series of marks for food kiosks to be deployed across all Vail Resorts locations. This project included developing digital menu and print templates for on-site menus. We worked with the digital signage company and client to create clean designs in workable structures that would be easy to work with and engaging for customers looking for a tasty bite on the slopes.

We also helped Park City Resort’s mountain BBQ spot fill out their new interiors with bold new graphics on the wall, menu signage, menus, and digital templates for the team to build one-off pieces as needed.

logo design & art direction • signage • digital displays • menu design